Brands sometimes get very creative when it comes to marketing. However, this can turn bizarre when what they this is creative turners out to be offensive for others. Recently an advertisement came under fire when USA Today’s front page come out teasing human-animal hybrid babies. Well, at first it looked like a genuine front page from the newspaper, but it was an advertisement for the new Netflix series Sweet Tooth. The show, based on the DC Comics series by Jeff Lemire, was released on the digital platform.
The page included a report on the rising number of immigrants in a Texas border town. The ad featured an image from Sweet Tooth, showing a baby with goat horns. “Hybrid babies born across the US,” the headline reads. “World reacts to new generation of half-human, half-animal children with both awe and concern.”
Sweet Tooth started streaming on Netflix on June 4, 2021. The show is about a world where babies are mysteriously born half-human, half-animal. A young boy name Gun played by Christian Convery a human-animal hybrid who is on adventures to learn about his background in a world that’s desperate to eliminate him.
Starring Christian Convery, Nonso Anozie and James Brolin in important roles the show is based on the comic book of the same name by Jeff Lemire.