Vidya Balan’s Sherni is all set to prime on the Amazon Prime Video on 18 June. now according to the recent update, Madhya Pradesh Tourism has announced a marketing collaboration with the makers of the film Amazon Prime Video, T-Series, and Abundantia Entertainment.
Sherni has been shot in real locations of forests located in Madhya Pradesh. This will help to promote tourism in the state.
Speaking on this one-of-a-kind initiative for the MP Tourism, Mr. Sheo Shekhar Shukla, Principal Secretary, Dept. Of Tourism, Govt. Of Madhya Pradesh, was quoted by Bollywood Hungama as saying, “Right from the time we first heard the story of ‘Sherni’ we knew that it would be a suitable vehicle for us to showcase the beauty and heritage of Madhya Pradesh’s jungles to the world. MP Tourism has been at the forefront of joining hands with our state’s Forest Department to work on forest conservation and thrilling wildlife tourism experiences. I am delighted that ‘Sherni’ will now not only put our state’s beauty for the world to see but will also draw attention to various unique initiatives like wellness tourism, tribal art & culture, handicrafts and the friendliness of MP’s people. MP Tourism is excited to partner with powerhouse talent like Ms. Vidya Balan and creators like Mr. Amit Masurkar, T-Series and Abundantia Entertainment to further our objectives of boosting tourism in our state. Look no further than MP for the experience of a lifetime”.
Amazon India Head, Vijay Subramaniam said, “With our Amazon original titles, we always aim to leave something behind, it is not necessarily in terms of a message but it could be a call to action, to drive a higher order of emotional connections. The primary job of these stories is to entertain and we shouldn’t shy away from that but at the same time, we’re blessed with the opportunity of creating these wonderful spaces where, in addition to entertainment, we are able to deliver a message and motivate audiences for a cause or a movement. With Shakuntala Devi also, the idea was to inspire the masses with the use of the magical story of math genius. Another beautiful story about tradition and modernity, conflicting with one another was Bandish Bandits. The story focused on the tension between traditional and modern forms of music positioning it as the fundamental essence of life. We are also looking to collaborate for people with such out-of-the-box ideas. I’m just grateful that people like Amit Masurkar, Vikram Malhotra, and a bunch of other producers and creators exist today who have two vital ingredients in their DNA i.e. conviction and courage. This combination is vital to be able to work these stories. I was beyond excited when Vikram shared Sherni’s story with me. With Sherni we have a great opportunity to take these rarely held conversations on human-animal conflict to the fore-front, to the consciousness of every viewer.”
The alliance between the MP Tourism and Sherni will see the launch of a co-branded advertising campaign, engagements between MP Forest Department officials and the cast and crew of the film.