Shah Rukh Khan and Shoojit Sircar to Collaborate on a New Film? Here’s What We Know!

Ziya Khan 4 weeks agoLast Updated: March 3, 2025

Speculation surrounding Shah Rukh Khan’s next collaboration with director Shoojit Sircar intensified after the superstar was seen at Mehboob Studio in Bandra over the weekend. Many fans speculated that Khan was conducting a look test for an upcoming film. However, a recent report reveals that he was actually shooting an advertisement for a popular cookie brand, directed by Sircar. The distinctive look Khan sported during the shoot quickly fueled rumors about a potential film project.

A photo from the set surfaced online, showing Shah Rukh Khan in an apron, standing in a kitchen. This image further ignited curiosity about a possible new collaboration between the actor and Sircar for a feature film. A Mid-Day report quoted a source stating, “Shah Rukh’s look was so unique that people assumed it was a look test, which led to rumors about him starring in Shoojit’s next film. However, they actually partnered for a cookie commercial that has a slice-of-life appeal.”

Check the news getting viral on social media particularly on Insta:

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Behind the Scenes of the Advertisement Shoot

The advertisement was filmed on Friday afternoon and wrapped up late that night. Despite being a commercial, the shoot mirrored the atmosphere of a film set, with both Khan and Sircar meticulously focusing on every detail. An insider shared, “Even after completing his scenes, Shah Rukh remained fully engaged, discussing intricate details with Shoojit to perfect the shots. He brought his signature charm to the project. The campaign is set to air in two weeks.”

On the professional front, Shah Rukh Khan was last seen in Dunki, directed by Rajkumar Hirani and released in 2023. Next, he will appear in King, written by Sujoy Ghosh and directed by Siddharth Anand. This film is anticipated to mark the big-screen debut of Khan’s daughter, Suhana. Fans are excited for what’s next for the iconic actor.