The film releasing on V day certainly include Sanam Re, which unfortunately met a bad day. Thanks to the lowly promotion and inferior reviews of the film, Sanam Re failed to garner much mullah on box office. The film started with an occupancy of 15 percent, which went on to increase in the evening shows tolling to 40 percent in few single screens and multiplexes as well, yet it failed to get a decent collection for the same. Love seems to be in air, however, thanks to the anti-social elements against the V Day, not many love birds were seen hovering over the screens to catch the film.
Also, let’s not forget the competition being garnered by the other film released on V day called Fitoor starring Katrina Kaif and Aditya Roy Kapur, which also made things bad to worse. As per reports, the first day box office report for Sanam Re tolled to around 4 crores, which is the amount the film really deserved. As per experts, the selling point of the film happens to be the soothing music, songs and cinematography amidst gorgeous locations, which can be seen adding the colors to the box office only with positive word of mouth buzz. This may take time but the film has the potentials with its selling points to garner better collection over box office. Let’s see when it really takes off.