The much-talked-about Ranveer Singh and Alia Bhatt starrer Rocky Aur Rani Kii Prem Kahani is all set to release next week on Friday. Marking the directorial return of Karan Johar, the film promises to be a fun-filled family entertainer. The film has been making headlines and the cast is busy promoting it across the country with city visits and on-ground events. In this special report, we look at the economics of Rocky Aur Rani Kii Prem Kahani to understand how profitable the film is for its makers.
The total cost of production (CoP) of Rocky Aur Rani Kii Prem Kahani is estimated to be Rs. 178 crore. This includes the production budget of Rs. 160 crore and the print and publicity costs of Rs. 18 crore.
Despite the film not having released yet, the makers have already recovered nearly 90% of their initial investment. This is due to the sale of the digital, satellite, and music rights of the film.
The digital rights of the film have been sold to Amazon Prime Video for Rs. 80 crore. The satellite rights have been sold to Colors for Rs. 50 crore. And the music rights have been sold to Saregama for Rs. 30 crore.
This brings the total revenue generated by the film to Rs. 160 crore, which is close to its CoP.
The film is scheduled to release next week on Friday. If it is well-received by the audience, it could potentially earn even more revenue, which will further increase the returns for the makers.
Given the hype surrounding the film, it is expected to do well at the box office and earn much more than Rs. 18 crore. Trade predictions suggest that the film could earn anywhere between Rs. 150 crore and Rs. 200 crore in its lifetime theatrical run.
If the film manages to earn even Rs. 150 crore, it will be a highly profitable venture for the makers. Here is a table summarizing the economics of Rocky Aur Rani Kii Prem Kahani:
Budget Rs. 160 crore
Print & publicity Rs. 18 crore
Total CoP Rs. 178 crore
Recoveries till date Rs. 160 crore
Box office earnings needed to break even Rs. 18 crore
Expected box office earnings Rs. 150 – 200 crore