It’s been more than a year since I saw the Salman Khan starrer film – Radhe: Your Most Wanted Bhai waiting for its release. It has to miss the Eid 2020 release with lockdown announced. Later Salman Khan and the makers of the movie decided to release the same on the eve of 2021 Eid. However, with the second wave of COVID hitting hard, we now see Radhe’s release in the doldrums. But it seems that the superstar is not willing to miss this Eid as he has come out with a new solution.
Zee has remained its studio partner and hence the two have agreed to go with a hybrid release. This means the film will be releasing on the eve of Eid on 13th May. This means that the film will be released in both the theaters and the OTT platform on the same day. This model has been popular in Hollywood studios. It seems that the filmmakers of Bollywood will also have to follow the same stand in the coming times as the rise of Covid cases in the country is not going to go away so soon.
Since Salman Khan wants to add some amount of positivity during this dull phase, he wants his audience to enjoy the movie Radhe – Your Most Wanted Bhai. He wants people to enjoy the film as per their own comfort. If they wish they can visit the theatres to catch the film, while if they are comfortable watching it on their mobile devices or smart TV they can catch it on 13th May as claims the reports of Bollywood Hungama. The digital version of the film will come for a free of cost option.