Festive Rush Triggers Late-Night Frenzy for Ramayana as Exhibitors Add Shows Up to 4:50 AM
The box-office craze for the Ranbir Kapoor and Yash starrer Ramayana has reached an unprecedented peak. Driven by an overwhelming Diwali holiday rush, major multiplex chains in Mumbai, Pune, and Ahmedabad are adding an extraordinary number of post-midnight screenings to manage severe capacity constraints.
Typically, late-night slots between 12:00 AM and 6:00 AM are reserved for opening-weekend fan frenzies. However, after its initial release on Thursday, November 5, Ramayana saw footfalls surge dramatically as festive preparations gave way to holiday leisure. With daytime shows sold out, exhibitors have turned to round-the-clock screenings across 2D, 3D, and 4DX formats.
Mumbai is leading the late-night push with remarkable scheduling. Multiplexes across the metropolitan region—including Sion, Borivali, Thane, and Kalyan—are hosting shows throughout the small hours. In a striking example, Maxus Bhayander has scheduled 3D screenings at 12:50 AM, 2:05 AM, and an astounding 4:50 AM, alongside a 2D show at 1:20 AM. Other properties, such as MovieMax Sion, Maxus Borivali, and INOX Malad, have listed multiple screenings past 1:00 AM. Viewers seeking an immersive experience can even catch a 4DX show at Cinepolis Lake Shore Thane at 12:10 AM.
The midnight momentum extends to nearby urban hubs as well. In Pune, properties like Cinepolis Aundh and MovieMax Amanora are hosting post-midnight shows, with MovieMax Gold scheduling a screening as late as 2:10 AM. Similarly, Ahmedabad is witnessing round-the-clock demand across venues like Connplex Prahladnagar, PVR Satyamev Emporio, and The Cinestar Miniplex, with shows running well past 2:00 AM.
Surprisingly, despite high demand for premium formats, exhibitors have yet to add IMAX screenings in the 12:00 AM to 6:00 AM window. Nevertheless, the sheer volume of late-night screenings highlights the film’s massive hold on audiences and the extreme measures theatre owners are taking to accommodate the festive crowd. Stay tuned to know more about it and others only with us and if you have anything to share do comment below and share your thoughts.
