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Anushka Sharma and Virat Kohli to invest in plant-based meat startup Blue Tribe!

Blue Tribe Foods is among the first who introduce plant-based meat products. The power couple Anushka Sharma and Virat Kohli invest in Blue Tribe Foods. The plant-based meat company provides sustainable food for everyone by using the best natural ingredients like peas & soy.

Anushka Sharma said, “Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

Virat Kohli said “At the end of the day, I’m a foodie too. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe if we can have a lower dependence on meat, without shortchanging our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s tasty AND good for the planet.”

Housefull 4 actor Riteish Deshmukh and his wife Genelia Deshmukh were last years launched their plant-based meat brand, named Imagine Meats.
Imagine Meats provide nine different ready-to-prepare types of meat, including keemas, seekh kebabs, biryani dishes, nuggets, and sausages via plant-based varieties sans real meat.

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