Celebrations are being planned across the US, the UK, Australia, New Zealand and many other grand locations to mark the 50-year gala of Yash Raj Films (YRF).
A trade source recently opened that the YRF Project 50 celebrations will consist of film festivals featuring the banner’s most iconic movies in various countries, reliving the superhit songs of the banner through radio concerts and offline activities, and promotions with several artistes in these markets when their films release next year. The 50th year celebrations will be worth remembering. The gala is being planned on a global scale by Aditya Chopra, YRF’s Chairman and Managing Director, though he is not revealing much details.
“Aditya Chopra is keeping all cards close to his chest when it comes to YRF Project 50. YRF turning 50 is a grand occasion for the Indian film industry and Adi wants to make the celebrations touch Hindi cinema lovers across the world,” added the source.
The source confirms that the global YRF Project 50 plan will be announced once Aditya Chopra evaluates where the world is heading post Covid-19. “We expect Adi to announce this plan early 2021 as one hopes a vaccine will turn things around for people across the world and the mood to celebrate will kick in again!” added the source.