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Yash Raj Films Receives Swiss Excellence Award; CEO Akshaye Widhani Expresses Gratitude

India’s leading film production house, Yash Raj Films, has been bestowed with the prestigious Swiss Excellence Award, a recognition of the company’s enduring creative collaboration with Switzerland and its promotion of Swiss excellence. The esteemed occasion was graced by Martin Maier, Consul General of Switzerland in Mumbai, and Christophe Xavier Clivaz, Founder & Director of Swiss Learning.

The Swiss Excellence Award was presented to Yash Raj Films in acknowledgment of the company’s long-standing association with Switzerland and its dedication to showcasing the country’s scenic beauty in their cinematic creations. Acknowledging the honor on behalf of Yash Raj Films, Akshaye Widhani, the CEO, expressed deep gratitude to the Government of Switzerland for the distinguished recognition. In his address to the esteemed audience, Akshaye emphasized the profound impact of the late Yash Chopra, a visionary filmmaker whose creative brilliance transcended borders and became synonymous with Switzerland through his iconic cinematic masterpieces.

Yash Raj Films has notably filmed approximately 14 movies in Switzerland, including timeless classics such as “Dilwale Dulhania Le Jayenge,” “Dhoom 3,” “Veer Zara,” “Dil To Pagal Hai,” “Chandni,” and “Darr,” among others. These films not only captivated audiences worldwide but also played a pivotal role in fostering a profound cultural connection between India and Switzerland. Akshaye underscored the significance of these films as cultural ambassadors, effectively portraying Switzerland as a picturesque and alluring destination to audiences in India and across the globe.

Expressing optimism for the enduring partnership between Yash Raj Films and Switzerland, Akshaye emphasized the potential for this collaboration to continue evolving and strengthening with time, fostering a lasting legacy of cultural exchange for future generations.

The Swiss Excellence Award serves as a testament to Yash Raj Films’ commitment to showcasing the beauty and allure of Switzerland through their cinematic endeavors, reinforcing the enduring connection between the two nations. This esteemed recognition further solidifies the impact of Yash Raj Films on the global stage, highlighting the company’s contribution to promoting cultural exchange and fostering an enduring bond between India and Switzerland.

The award ceremony was a celebration of Yash Raj Films’ longstanding creative collaboration with Switzerland, underscoring the company’s dedication to showcasing the country’s breathtaking landscapes and picturesque locales in their cinematic creations. The award not only acknowledges the company’s artistic endeavors but also serves as a testament to the enduring cultural impact of Yash Raj Films’ cinematic legacy.

Ziya Khan


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