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With 1352% Higher ROI, Dinesh Vijan’s MHCU Tops Bollywood’s Most Profitable Film Universes — How Do Spy Universe & Cop Universe Compare?

Dinesh Vijan’s Maddock Horror Comedy Universe (MHCU) is gearing up for its fifth film, Thamma, starring Ayushmann Khurrana and Rashmika Mandanna, set to hit theaters on October 21, 2025. This release is expected to push MHCU’s cumulative profits close to an impressive 500% mark.

Bollywood’s Most Profitable Universe: MHCU Leads the Pack

Currently, Bollywood has three major cinematic universes battling for box office dominance:

  • MHCU by Dinesh Vijan (Maddock Films)
  • Spy Universe by Yash Raj Films
  • Cop Universe by Rohit Shetty

Among these, MHCU, launched with Stree starring Rajkummar Rao and Shraddha Kapoor, stands out as the most profitable franchise in Bollywood.

Comparing MHCU, Spy Universe, and Cop Universe

With four films so far, MHCU boasts a return on investment (ROI) that is 1352% higher than Rohit Shetty’s Cop Universe. Spy Universe trails with a cumulative profit of just 56.89%. Unlike Spy and Cop Universes, which have faced box office setbacks with films like Tiger 3War 2, and Singham Again, MHCU is the only Bollywood universe with zero losses across all its films.

Breakdown of Maddock Horror Comedy Universe (MHCU) Profits

Film Budget (₹ Crore) Net Box Office (₹ Crore) Profit (%)
Stree 20 129.67 548%
Bhediya 65 65.84 1.29%
Munjya 30 107 260%
Stree 2 60 627.50 946%
  • Total Budget: ₹175 Crore
  • Total Collection: ₹930.01 Crore
  • Total Profit: ₹431.43 Crore

Breakdown of Spy Universe Profits (Yash Raj Films)

Film Budget (₹ Crore) Net Box Office (₹ Crore) Profit (%)
Ek Tha Tiger 75 198 164%
Tiger Zinda Hai 150 339.16 126.01%
War 158 319 101%
Pathaan 250 543.22 117.2%
Tiger 3 300 286 Nil
War 2 325 288.26 Nil
  • Total Budget: ₹1258 Crore
  • Total Collection: ₹1973.64 Crore
  • Total Profit: 56.89%

Breakdown of Cop Universe Profits (Rohit Shetty)

Film Budget (₹ Crore) Net Box Office (₹ Crore) Profit (%)
Singham 40 100 150%
Singham Returns 105 141 34.29%
Simmba 80 240.22 200%
Sooryanshi 165 195 18.18%
Singham Again 340 270.60 Nil
  • Total Budget: ₹730 Crore
  • Total Collection: ₹946.82 Crore
  • Total Profit: 29.7%

Summary

Dinesh Vijan’s Maddock Horror Comedy Universe not only leads Bollywood in profitability but also maintains consistent success without any losses. As Thamma prepares to release, MHCU’s dominant position in the industry looks set to strengthen even further, outpacing the more established but less consistently profitable Spy and Cop Universes.

Ziya Khan

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