For Bollywood, Festive times are the best junctures to release a number of films. For Salman Khan, Eid has been his favourite festival to release his movies. Right from releasing Wanted in 2009 to a number of movies like Dabang, Bodyguard, Ek Tha Tiger and Kick, Salman has booked the slot of upcoming 2015 Eid for Bajrangi Bhaijaan and Sultan for the next year eid. So, what is the reason, of choosing Eid as his movie release date is an important question to pose. As per Salman, during Eid and other festive seasons, families do get loads of time wherein they can come together to catch up film and Eid is no exception.
In fact, the festival of Eid has become synonymous with Salman with more than 5 releases so far in his career belong to this festival only. As per Kabir Khan, the kind of hysteria and attention Salman Khan gets while releasing his movie during the festival of Eid is incredible. In fact, Kabir has witnessed the same during the release of Ek Tha Tiger in 2012, which has made this time an ideal option for him to release his film. As per Salman, since families come out in larger numbers to catch up film during the eve of Eid, hence releasing the family entertainer during this time can be a profitable deal for both the actor and filmmaker.