Serial entrepreneur Jai Sharma is well known for turning many struggling start-ups from 0 to multi-million dollar brands with his techniques and strategies in the last 5 years. Jai is also known as one of the top software sellers in the marketing circle, with a record of producing over 24, six-figure flash sales campaigns.
Recently, In one of his speeches, he spoke on the main reason why 99%
of Start-up fail around the world and shattered the myth of the many outdated practices in the start-up community.
According to him, 99% of start-up owners are inspired by shows like Silicon Valley or TVF pitchers in India or success stories of unicorn start-ups, which is completely wrong because of two reasons; first, they hope to get big fat funding following the same trail as unicorn start-ups, which only 0.00001% gets while rest 99.99% sooner or later die in the dust.
Second, even if you get funding, why do you want to control your idea and company to someone else when you can bootstrap it easily, grow it to a multi-million dollar company by mastering how to get user fast. Why not get a paying user-base yourself by running ads with good SEO content and make your company self-funding instead of relying on the mercy of someone else.
The core point is to become aware of marketers, apart from being product or start-up owners. Once you become a marketer, you will identify and see marketing everywhere in real life.
“A headline on those billboards, selection of keywords, font, images which grabbed your attention, It’s all created perfectly after research to sell things to you – a consumer. Identify upsells when add-on services were given or sold to you during shopping or movies or purchasing a new car”, he added. Once you are awakened as a marketer, you acquire half the knowledge needed to master the art of selling; the rest is about practicing how to implement psychology in sales, testing & improving results.
Recently, In one of his speeches, he spoke on how important it is for every entrepreneur and business owner to have a marketer’s mindset in the real world. He said, “If you go out to buy your grocery or shopping, identify a matrix of marketing around you in malls, on roads. Once you realize the pattern, you will awaken as a marketer, which will help you in your own business, boost your ROI”.
He has mastered the art of marketing and sales himself and focuses on sharing his knowledge with people. He believes that marketing is not just about reaching the customer via mail, message, or other means. Still, the way you interact and engage with your prospect and the crux of turning them into sales lies deep in marketing at a psychological level. Currently empowering and helping over 124,000 businesses worldwide, he is passionate about using new technologies to boost sales for entrepreneurs community around the world.