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Is Sunny Leone’s ex-porn star status a boon or bane for the brand endorsement?

Jeetu Likhar

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sunny leone brand endorsement

Believe it or not, Sunny Leone the ex porn star of the west is a big star today in Bollywood industry. She has a huge fan base though, yet has an image not par with the family reading stuff. However, what would you say that lady known for all wrong reasons can be a marketing guru for many actors for the B Town? She holds the status, which others in Bollywood do not have. She has a large fan base all across the world, which makes her different from others. In a sense her image based on all wrong reasons have made a brand, which can easily be placed or marketed to get endorsement for her. Well, at such junctures, when she seems to be a known face in the Tinsel Town, it would be worth asking whether she with her ex porn star image would find brand endorsement easily or not that’s the debate we will be covering here in this article.

The Insight of Sunny Leone

Who is this Sunny Leone? What is she doing here in Bollywood ? To answer this, she is an Indo Canadian actress who was born as Karenjit Kaur Vohra in a Sikh family in Ontario, Canada. She is a former porn star who has been active in the porn industry flourished in the west. She started her career in Bollywood with Jism 2 in 2012. Since then she has done a number of movies in B Town and in South India with some of her extremely sensual expose in all these movies. The kind of brand she has developed all these two years in the Industry has even made her digital entrepreneur cum brand endorser. The application with her – own name that integrates over the social media platform with its own team has created a furor in the market. Now, the marketing team is able to reach out to the end user very much precisely than any other marketer. Thanks to the higher brand value attached to her personal brand.

The brand building of Sunny Leone

If you check the year 2013, Sunny Leone is among the most searched keyword over different search engines, followed by others like Penthouse Pet. She is among the top 12 porn start of 2010, which even makes the difference in her personal brand and reputation. Considering these elements the marketers have played with these terms to make a brand in her personality. Now, you can see the marketers not interested using her brands for products like soaps or detergents but they are seen trying over the edgier ends including the energy drinks, beer, and even the condoms and porn sites as well. These products have more sex appeal attached to it for which Sunny is an ideal option for becoming its brand ambassador. She is a porn star who is now the Bollywood star and is among the one who is fantasized and known by millions of fans in India and abroad.

Sunny Leone a true entrepreneur

Sunny knows her potentials of being sold in the market like hot cakes. She carries raw sexuality, which may not be the only the reason for she being turning out a big option for the marketers. For example, you have Mydala an online discount coupon site had signed her for their promotional contest, which has partnered with Balaji Motion Pictures for marketing her movie Ragini MMS 2. More than 80 percent Indian traffic search for her online, which is obviously a big proof for popularity in India. With the Mydala campaign the presence of this hot bomb has gone more than 7000 participants. The promo simply created a fuss over the mobile space, which is giving the maximum amount of users from it. Her acceptance as brand ambassador for different brands in India is sign of awareness among the Indian consumers especially the young women. Sunny is smart enough to grab the brands, which drive desire, carnal craving and desirability. Though she is being sold as porn still yet she has the power to influence certain brands that are getting attracted toward her to use her brand value to promote their products.

Where is Sunny winning the race against other B Town actors?

If you look at Sunny Leone and other B Town actors they sound very much different. Thanks to her upbringing in western society wherein the society is more open and frank. She is more foreigner than Indian belonging to a place where women and sex is no taboo issue unlike what you would find in our country. She understand this flaw or dearth found in Indian female actors where she is seen winning the brownie points. She knows the value of self confidence and beauty and has the edge to carry forward while endorsing the brands in Indian subcontinent. Perhaps no one in B Town except the one Katrina Kaif who also is a foreigner can compete Sunny Leone on these grounds making her a big potential to turn out a brand ambassador for many products, which others in the B Town would hesitate or reject.

Although Jeetu Likhar grew up with strict parents and was never allowed to have videogames or consoles at home, his relationship with gaming started at a young age through social interactions at gaming centres and his friends houses. With the advent of social media and the internet, he fell in love with gaming and movies even more because of how strong the bond of the online community was. Although now he is married with two kids, a beautiful job, and a comfortable job at a bank, gaming will always hold a special place in his heart.

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