Shah Rukh Khan Joins Vodafone Idea as Brand Ambassador; Company Unveils Refreshed ‘Vi’ Logo
Vodafone Idea (Vi) has announced Bollywood superstar Shah Rukh Khan as its new brand ambassador alongside the unveiling of a refreshed brand identity. The telecom operator’s visual transformation replaces its signature two-dimensional yellow dot with a dynamic, three-dimensional sphere moved to the top of the logo. To mark this new phase, the company launched a teaser campaign titled Vi badal raha hai… tayaar rahiye.
The association with Shah Rukh Khan is aimed at projecting energy, ambition, and optimism as the telecom service provider enters a strategic growth phase. While the company has not specified the exact duration of the partnership, Khan will front the multi-platform promotional campaign as Vi seeks to strengthen its position in the competitive market. The brand refresh arrives as the company prepares to execute a planned ₹45,000 crore capital expenditure program over the next three years.
Speaking on the launch, Vodafone Idea CEO Abhijit Kishore stated that the update goes beyond a simple logo refresh, calling it the initial step in the brand’s evolution into a tech-focused company. He noted that over the coming weeks, Vi will roll out new strategic product launches, consumer campaigns, and enhanced digital experiences tailored for both retail and enterprise customers.
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The rebranding effort aligns with Vi’s broader financial and operational push for network expansion. The operator raised ₹6,400 crore in bank-funded and non-funded facilities during the June quarter, representing the first tranche of its target ₹35,000 crore fundraising drive to fuel its 4G expansion and 5G rollout plans. The company also recorded 240,114 net subscriber additions in July, marking its highest monthly gain in two years and continuing a multi-quarter trend of customer growth.
Aditya Birla Group and Vodafone Idea Chairman Kumar Mangalam Birla noted that following the resolution of key statutory dues, the company has entered a execution-focused period. The operator’s key priorities remain executing its network investment program, driving subscriber growth, and building sustained long-term earnings.
