Shah Rukh Khan Becomes Brand Ambassador for Candere: “Jewellery Reflects Personal Identity”

Ziya Khan May 21, 2025Last Updated: May 21, 2025

Shah Rukh Khan has been announced as the brand ambassador for Candere, the lifestyle jewellery brand under the House of Kalyan. This collaboration marks a pivotal moment for Candere as it seeks to enhance its presence in the lifestyle jewellery sector, particularly among digitally savvy and expressive consumers. As the face of Candere, Shah Rukh Khan will lead multimedia campaigns across various platforms, including digital, television, print, and in-store advertising, emphasizing the brand’s contemporary appeal and inclusive vision.

Expressing his enthusiasm about the partnership, Shah Rukh Khan stated, “Jewellery has always been a powerful expression of love, memories, and identity. I’m thrilled to collaborate with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, relevant, and resonates with those who celebrate meaning in every moment.”Candere has established itself in the market with its design-forward approach to jewellery, catering to both men and women. The brand is particularly recognized for having one of the largest collections of men’s jewellery available.

Ramesh Kalyanaraman, Director at Candere, commented on the appointment, saying, “The Indian jewellery industry is experiencing clear segmentation, with consumers increasingly looking for pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is designed for this shift, especially for those who embody a Gen Z spirit: expressive, individualistic, and digitally engaged.

”He added, “With Shah Rukh Khan, we have found a partner whose cultural resonance, timeless appeal, and emotional connection align with our values. His presence will help us convey that Candere’s jewellery is not just about adornment — it’s a thoughtful, personal expression of identity and intent.”Through this strategic partnership, Candere aims to deepen its connection with consumers who value not only exquisite design but also the meaningful stories behind every piece of jewellery they wear or gift.