Akshay Kumar and Emraan Hashmi starrer upcoming film Selfiee is making a lot of noise as it brings two phenomenal stars onboard. Well, recently a source close to the development has revealed that the actor cum producer Akshay Kumar and Karan Johar had signed a pen-ended contract with their digital platform
The source said, “The film is made on a very limited budget, ensuring backend profits for all stakeholders from just the pre-release deals. It’s an interesting structure that has been curated for Selfiee. Karan Johar and Akshay Kumar decided on signing an open-ended contract with their digital platform, Disney+ Hotstar.”
“Basically, the team has locked two deals with the platform – one being direct to digital premiere followed by a Television premiere for a handsome amount, and second being, a four-week gap between theatrical and digital release. A final call on the mode of release will be taken on seeing the final print of Selfiee,” the source added further.
“Selfiee isn’t exactly an out-and-out commercial film, but more of a comic thriller. Though there are big names involved in the film, this isn’t a theatrical genre and no one is sure about the numbers that the film will do theatrically in a non-holiday season. It’s all ifs and buts and that’s the sole reason for an open-ended contract, to safeguard the financial interests from all ends. A theatrical release would put some sort of burden on the film to perform, whereas a digital release would give big returns to everyone,” source concluded.