CT Trends
Ranveer Singh Launches ‘Rangeela’ Vodka Reflecting His Bold, Colorful Persona
Ranveer Singh has added entrepreneur to his impressive portfolio with the launch of Rangeela, a vodka brand that captures his vibrant and larger-than-life personality. Created by ABD Maestro Pvt. Ltd. (Allied Blenders and Distillers), this new venture marks Ranveer’s official debut in the consumer beverage space, blending his creative flair with a product positioned as smooth, versatile, and uniquely distinct.
As Co-Founder and Creative Partner at ABD Maestro, Ranveer has played an active role not only in crafting the vodka but also in shaping the brand’s philosophy. On announcing Rangeela, he stated, “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated. It is born out of this very spirit.”
True to its name, Rangeela embraces a lively and expressive identity, targeting consumers who value individuality and love experimenting with flavors. The vodka offers a smooth shot experience and pairs beautifully with cocktails featuring citrus notes, cranberry blends, and even espresso mixes—catering to a wide range of taste preferences and nightlife cultures. Currently launched in Maharashtra, Rangeela is poised to expand soon to Goa, West Bengal, and key northern markets.
This strategic rollout aligns with ABD Maestro’s focus on youth-centric urban areas and leverages Ranveer’s strong fanbase among young audiences. For Ranveer, whose off-screen energy matches his on-screen charisma, the launch feels like a natural extension of his persona—bold, high-energy, and impossible to overlook. His hands-on involvement in creating the brand universe underscores Rangeela as a genuine passion project, far beyond a typical celebrity endorsement.
On the professional front, Ranveer is gearing up for his next big release, Dhurandhar, a gritty, high-octane action entertainer hitting theatres on December 5. The film has already generated buzz thanks to its intense visuals and Ranveer’s commanding performance. With Rangeela entering the lifestyle market and Dhurandhar soon to light up cinemas, Ranveer Singh is set to make a strong impact across both entertainment and lifestyle arenas this season.
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