Bollywood hearthrob Ranveer Singh has been roped in by E-Commerce major myntra.com to endorse its in-house contemporary jeans wear brand “Roadster”
Roadster having the tagline ‘Code for the Road” was launched in December 2012. Providing over 650 products to choose from, priced between Rs 300-Rs 3,799, it offers denim products for both men and women. The brand has become one of the top selling brands in the website within a short span of 15 months.
Vikas Ahuja, the Chief Marketing Officer of Myntra said that Ranveer’s power packed and unconventional persona makes him the ideal choice for the brand and the association marks myntra’s focus on establishingfor young India.
On being questioned about the endorsement said that He has always been very selective when it comes to brand associations as associating with anyone says a lot about you. “ Roadster is a brand took a liking to instantly, the clothes are wonderful and are more than real value for the price point they are pitched. The actor also added that he subscribes to the brand’s philosophy of not being bound to any societal norms and is really looking forward doing some great work with Roadster.
Well after seeing him in condom’s advertisement, watching Ranveer selling denims will be quiet shocking!!!
Ranveer Singh Roadster Photo Shoot