Of late, the concept driven movies in B Town regulating budget seem doing better. Hence the expectations from films like Phantom are high. This year, content rich movies like Badlapur and Drishyam did well over the box office unlike the one Haider last year gaining momentum with the word of mouth buzz. So, as far as the movie Phantom is concerned, it is likely to tread the same path of the named films of this year and the one last year. Kabir Khan who has directed Phantom, deals with the issue of terrorism and thus can expect a quality movie in the offering.
Indeed, the very presence of Saif Ali Khan and Katrina Kaif in the film will certainly give a commercial edge to the film. However, there are several movies, which are not destined to enter the 100 crore club rather share an engaging story to the audience that can both entertain and educate people. Hence the first day collection for Phantom can be estimated to around 6 to 7 crores, which is likely to increase in the first weekend of the film with the word of mouth publicity.