72 Hoorain: The Ashoke Pandit’s film Faces tough time on its opening day
Notably, the film is being compared with the two most controversial films The Kashmir Files and The Kerala Story that shattered the box office. While The Kashmir Files became the highest-grossing film of 2022 and earned Rs 3.55 crore on day 1, Sudipto Sen’s film The Kerala Story collected Rs 8 crore on the opening day. If compared to these two films, 72 Hoorain is witnessing a flat start which might affect the total box office collection of the film.
The Kashmir Files became the highest-grossing film of 2022, earning Rs. 3.55 crore on its opening day. Sudipto Sen’s film The Kerala Story collected Rs. 8 crore on its opening day. In comparison, 72 Hoorain had a flat start, earning only Rs. 0.35 crore on its opening day. This is a major disappointment for the makers of 72 Hoorain, as the film had been expected to do well, given the subject matter and the star cast. However, it seems that the audience was not interested in the film.
Helmed by Sanjay Puran Singh, 72 Hoorain revolves around the Quranic concept of Hoor and highlights the brainwashing of youth in the name of religion and forcing them into militancy. The film divided social media after its release. While a section of users slammed the makers for hurting the sentiments of Islam, others applauded the performances by the stars.
A police complaint was also filed against the makers by a Mumbai-based social activist for hurting religious sentiments. The complainant submitted a separate case to the Central Board of Film Certification (CBFC) and sought a ban on the screening of the film. 72 Hoorain is being compared with two other controversial films, The Kashmir Files and The Kerala Story, which both shattered the box office.
It is still too early to say how 72 Hoorain will perform in the long run. However, the film’s poor opening day performance is a major setback. The makers of the film will need to do some serious marketing and promotion in order to generate interest in the film.
