Sonam Jaggi is a Mom, a Lifestyle, Fashion & a Travel content creator, and the heart behind Momavengers. Sonam Jaggi’s journey into the world of influencing wasn’t something she had meticulously planned. It began quite organically, rooted in her passion for sharing real and raw experiences about motherhood, lifestyle, food, fashion, luxury, wellness and travel.
Sonam Jaggi realized her love for content creation when she started documenting her life as a new mom. The little joys, struggles, hacks, and honest conversations Sonam had with her fellow parents made her realize that her stories resonated with many.
That’s when it clicked—this was more than just a creative outlet; it was a space to connect, inspire, and grow.
Sonam Jaggi started her journey as a part-time endeavor alongside her full-time career in Human Resources. Balancing work deadlines, content schedules, and the demands of motherhood was no easy feat. The biggest challenge? Overcoming self-doubt and the fear of judgment. Sonam Jaggi not only put her life out there but also was opening the doors to appreciation and the easy criticism.
But nevertheless, Sonam Jaggi learned that her authenticity is her superpower. Staying true to herself helped Sonam Jaggi build a genuine and an engaged community that values realness over perfection.
Inspiration, for Sonam Jaggi, comes from everyday people—especially strong, resilient women who juggle careers, families, and personal growth with grace. Sonam has been in this space for a few years now, and each year brings new opportunities. Sonam Jaggi covers a range of brand events, collaborations, and festivals, connecting with brands that aligns with her values and sharing experiences that genuinely add value to her audience.
Sonam Jaggi further feels that the generic audience has a common misconception about the life of Creators and Influencers which is all glitz and glamour. Sure, there are colorful events, exciting collaborations, and picture-perfect moments, but what people don’t see are the hours spent planning content, shooting, editing, managing deadlines, and constantly adapting to ever-changing algorithms. It’s a lot of hard work, but what keeps Sonam Jaggi motivated is the impact. Knowing that Sonam’s content can inspire someone, help a fellow parent, or even brighten someone’s day makes it all worthwhile.
Being an influencer isn’t just about aesthetics; it’s about storytelling, creativity, consistency, and understanding the audience. It requires skills like content planning, marketing, photography, video editing, and most importantly, the ability to connect authentically with people. What Sonam Jaggi loves most about her job is the freedom it offers—to create, to collaborate, and to build meaningful connections.
Some of Sonam Jaggi’s favorite collaborations have been with brands like Godrej, Slurrp Farm, and Sony LIV, JW Marriott, Starbucks, ITC, Licious, Legoland Malaysia, each offering unique experiences that aligns with her journey as a mom and a creator.
While the industry has evolved, discussions around fair compensation are ongoing. Content creation is more than just pretty pictures; it’s a profession that demands time, creativity, and strategy, and deserves to be valued as such.
Sonam Jaggi’s Advice To the Aspiring Creators: Be authentic. Don’t chase trends blindly. Stay consistent, believe in your voice, and remember—perfection is overrated.
“Your unique story is what sets you apart, so own it and share it unapologetically”
