Sonakshi Luv and Kush Sinha, the children of Shatrughan and Poonam Sinha, have founded the House of Creativity in honour of their parents’ anniversary.
Luv, Kush, and Sonakshi Sinha — art partners in every sense of the phrase – have created House of Creativity, which promises to be a one-of-a-kind internet platform for the new post-2020 art world. For many reasons, (HOC) is first-of-its-kind, with a select team of specialists behind the screen and a hand-picked, ever-fresh collection of new Indian artists from around the world.
Sonakshi, Luv, and Kush S Sinha’s diverse, vibrant, and passionately personal styles of art-love fuel House of Creativity. They are art partners because, in addition to separate careers in acting, film direction, film production, politics, and philanthropy, they also have a lengthy history of visual arts activity.
Sonakshi S Sinha has been painting since she was a child and has continued to do so despite her busy schedule as an accomplished actor and a well-known public figure. Luv S Sinha was inspired to take up photography by his love of cinema, and his social media showcase of breathtaking pictures has a large following.
Apart from being a qualified filmmaker, Kush S Sinha has maintained creative photography practice that only a select few have been aware of until now. Due to their vast exposure to the visual arts through their varied experiences and practices in many domains of creativity, these three expert eyes – with aesthetic sensitivity and exceptional taste in art – constitute the basis of House of Creativity (HOC).
Luv Sinha shared, “House of Creativity is a platform that represents our individual styles and creative work. We are all artistically different but are united by the passion of expressing ourselves creatively. We came up with the idea of HOC as I felt that there are many emerging and established artists in India who aren’t able to connect with a larger audience, and are focused primarily on those who belong to a certain demographic. We want to use our reach as a film and political family to provide a platform that will allow them to reach the maximum number of people possible. It is also a platform for us to showcase our own artwork to the world, and give them a chance to access something exclusive that won’t be something you can purchase anywhere else.”