Following the hugely successful launch of India’s biggest and most fearless reality show, ‘Lock Upp: Badass Jail Atyaachari Khel’ in Mumbai, streaming giant ALTBalaji and MX Player have now unveiled the power-packed trailer of the most dramatic and thrilling reality show in the frenetic heart of the capital city, New Delhi. They’re releasing yet another innovative and clutter-busting piece of material from the legacy of the home-grown streaming behemoths. In the company of OTT disruptor and content czarina Ekta R Kapoor, fearless host Kangana Ranaut, Karan Bedi, CEO – MX Media, and Zulfiqar Khan, CEO – ALTBalaji, the trailer was unveiled at PVR Plaza in Connaught Place.
Lock Upp looks like it’ll be a fun captive reality programme with all the components to keep you hooked to your seat. The perfect blend of entertainment features a daring celebrity host, engaging assignments, violent fights, and an entertaining mix of contestants who will do anything to stay alive in jail.
Kangana Ranaut, dressed in a dazzling, sparkly golden gown, holding a shiny but ominous baton in her hands and sporting a heart-melting expression, appears to be ready to start the game in the show’s teaser
The Queen of Bollywood Kangana Ranaut quipped, “The spectacular launch of the show had piqued everyone’s curiosity, and the trailer is a testament of how bold, controversial and exciting it is going to be. I am happy to unveil the trailer in our country’s capital city, and I am equally thrilled & excited for foraying into the OTT space with such a unique and brilliant concept. I want to thank my boss-lady Ekta, for always being by my side, and she has always been someone I admire and respect a lot. So to all my fans out there, get ready for the most FEARLESS show ever!”
Ekta R. Kapoor shares: “Unlike other reality shows, ‘Lock Upp’ is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant and never-seen-before, as you must have seen in the trailer, and I am sure that it will captivate the viewers and set a new standard for reality shows!”
Karan Bedi, CEO – MX Media, added saying, “Our focus on being technology led, user centric and disruptive have been the core pillars that have propelled MX Player to the Number 1 position in India in a very short time. With Lock Upp, we continue to double down on this core with exciting and disruptive content, lots of interactivity and a seamless UX. The teaser for LockUpp was very well received and we are very excited to give audiences a further glimpse of the show along with one of India’s finest entertainment personalities – Kangana Ranaut.”
Zulfiqar Khan, ALTBalaji- CEO shares, “We are excited with this partnership between ALTBalaji and MX Player. This collaboration has allowed us to stream path-breaking content that will entertain our audiences. With Lock Upp, we are foraying into the non-fiction reality space and I am certain this show will break barriers and open up new avenues for storytelling and audience engagement.”
‘Lock Upp’ looks to be an entertaining captive reality programme with all the ingredients to keep you riveted to your seat. The perfect blend of entertainment features a daring celebrity host, engaging assignments, violent conflicts, and an entertaining mix of contestants who will do anything to survive in the show’s jail.
ALTBalaji and MX Player will live broadcast this show 24 hours a day, 7 days a week on their respective platforms, allowing viewers to interact with the candidates directly. The audience will be able to punish or reward their favourite participants, as well as play ‘Khabri’ with some. The show, which is produced by Endemol Shine India, will premiere on ALTBalaji and MX Player on February 27, 2022.