Kim Soo Hyun faces 10 billion KRW damages lawsuit from global brand amid Kim Sae Ron scandal
According to reports, Kim Soo Hyun and Taiwan's 7-Eleven are at the focus of an upcoming court dispute.
According to reports, Kim Soo Hyun and Taiwan’s 7-Eleven are at the focus of an upcoming court dispute. According to reports, the brand is getting ready to sue for damages after he continued to be involved in a well-known personal scandal.
Numerous media publications reported that 7-Eleven Taiwan had spent money on a large-scale marketing campaign that featured Kim Soo Hyun. They were counting on his fame to increase customer interaction. According to reports, the project featured a unique line of products bearing his likeness, including packaged snacks, souvenirs, toys, and themed coffee.
Earlier in March, the brand also intended to host a sizable public festival event. It was planned for Kim Soo Hyun, the official ambassador, to personally appear. However, the firm immediately stopped production and promotional operations as the scandal surrounding his claimed relationship with the late actress Kim Sae Ron grew more intense. Before the campaign could even begin, it was completely abandoned.
Reports state that the financial loss is substantial. According to reports, Taiwan’s 7-Eleven lost over 4.6 billion KRW (about 3.29 million USD) as a direct result of the cancelation of event planning and product manufacture. The anticipated overall loss rises to 10.6 billion KRW (about 7.58 million USD) when other expenses like wasted inventory, missed advertising costs, and logistics are taken into account.
7-Eleven Taiwan has not issued a formal public remark on the subject, despite the extensive reporting. Should the lawsuit be filed, it might seriously affect Kim Soo Hyun’s chances of receiving endorsements overseas in the future and further erode his already precarious public image.
In the meantime, there have been previous reports of commercial businesses severing their connections with the actor because to the scandal. According to reports, several South Korean businesses started removing Kim Soo Hyun-related ads earlier this year. According to reports, some brands have also requested monetary damages; the total amount sought in Korea is anticipated to be around 6 billion KRW, or 4.29 million USD.
Months ago, the dispute started. Kim Soo Hyun was accused of having a covert relationship with the late actress Kim Sae Ron when she was a minor. The Garosero Institute YouTube channel promoted the claims. Kim Soo Hyun has responded by vehemently refuting any claims of a troubled relationship.
However, public curiosity and suspicion have been heightened by the ongoing disclosure of audio snippets, insider information, and purported witness statements. The most recent formal complaint was made by Kim Soo Hyun against Kim Se Ui of Garosero and the grieving family of Kim Sae Ron. He charged them with maliciously disseminating false information and slander.
Also Read: Kim Soo Hyun faces criticism for his crocodile tears and his denial of dating Kim Sae Ron as a minor
