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Karan Tacker Ventures into Entrepreneurship with Bold New Lifestyle Brand ‘GOONDA’
Bollywood’s charming good guy, Karan Tacker, is making waves beyond the silver screen with his latest venture—launching a daring lifestyle brand called GOONDA. This bold new label uniquely combines premium spirits with a high-energy twist, marking Tacker’s exciting debut as an entrepreneur.
Known for his magnetic screen presence and creative pursuits behind the camera, Karan is now stepping confidently into the world of brand-building. He revealed the launch on Instagram, sharing a dynamic team photo alongside a passionate message:“ The wait is over. Proud to unveil my entrepreneurial debut: GOONDA. Born from audacity and ambition, GOONDA fuses the smooth craft of 100% agave spirits with the raw kick of energy drinks.
What began as an idea over tequila in 2023 has now become a movement—powered by a team of visionaries, risk-takers, and creators bringing world-class skills to one table. This is something unapologetically bold, proudly all-Indian. ⚡ Live the #GoondaLife.”At its heart, GOONDA offers a bold dual portfolio: El Goonda, a premium 100% agave spirit crafted from Indian-grown agave, and Goonda Energy, a flavorful range of energy drinks.
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Together, they represent what Karan calls “India’s purest blend of attitude, flavour, and fearless fun.”
Sharing his vision, Tacker said, “GOONDA isn’t just about liquor or energy drinks — it’s about creating a culture. As an actor, I’ve always portrayed characters with conviction, and as a director, I’ve seen how stories can inspire. With GOONDA, I wanted to capture that same spirit in a brand. This is about rebellion, freedom, and embracing the new Indian voice that isn’t afraid to stand out.
El Goonda is made from 100% Indian-grown agave because I wanted something homegrown yet world-class—bold, unapologetic, and rooted in pride. GOONDA is more than a product—it’s an attitude.” Taking on the roles of co-founder and Marketing & PR Director, Karan Tacker is determined to shape GOONDA into both a cultural movement and a standout product line. While launching GOONDA, Karan isn’t stepping away from acting—fans can catch him next in the upcoming streaming release Bhay, arriving this December.
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