Too many movies coming this Friday really made a mess for each other. And for low budget movies and the ones with low star value can hardly any difference over the box office. Ishq Forever though is a low budget film but as compared to the rival Direct Ishq it seemed better in terms of content and buzz in the media. With sensuality as its USP, it was able to bring down DI and at the same it managed to give competition to Loveshhudda though kept down in comparison to the other big release called Neerja.
The occupancy reports of the film though were less than Neerja and Loveshhuda but it yet managed to go play safe. The first day box office collection for Ishq Forever went beyond 1 crore and experts are expecting to see a surge for the coming first weekend of the film provided it gets a word of mouth buzz amongst the audience. As per experts, there are chances to see some amount of surge in the coming two days. Let’s see how things move for the film, you never know it can tread the path of Sanam Re like how this film beat the other big release called Fitoor.