As we know the Indian Railways is currently going under a huge loss when it comes to operational cost, to come out form the loss, the authorities of the IR have embarked upon a unique idea to generate revenue by leasing to filmmakers, sportspeople, culture and TV shows. They have embarked on the idea of Promotion on Wheels by running special trains that would be made available for the people of the above categories.
Now, with this update from the Railway Ministry, the first filmmaker to leverage this idea is Sajid Nadiadwala for his upcoming movie Housefull 4. The makers have now booked the special train which will carry all the lead actors including Akshay Kumar, Riteish Deshmukh and others would be taking a train ride to promote their film hitting this Diwali. As per reports, the special train will have eight coaches by IRTC and Western Railway.
The train will leave Mumbai Central and head to New Delhi covering various stations in Gujarat like Surat, Baroda, Kota, and other places. The IRTC would be responsible as Nodal agency for managing such trains. It will have the Full Tariff Rates trains to facilitate the pan-India publicity along with helping in promoting the movies all across the length and breadth of the nation. Stay tuned to know more about it and others only with us. Well, it seems to be an interesting venture, so, what do you think about it, let us know by commenting below. Do stay tuned to know more about it and others only with us.