Your wait is over, you have the trailer of Happy New Year Trailer embarking over the social media platform and this time it is also over the most popular mobile device communication platform called WhatsApp. Interestingly, Happy New Year is the first movie, which has even launched its trailer over the popular application of smartphone or tab devices called WhatsApp. Apart from being released on YouTube and the other social media sites, it would be accessible to the mobile device users as well.
The movie is the product of Red Chillies Production starring Shah Rukh Khan, Abhishek Bachchan and Deepika Padukone while Farah Khan would be directing the movie. Thus this time a huge fan base of SRK who is based on the popular mobile chat application called WhatsApp will be able to access the trailer of Happy New Year. All you are supposed to do is to do is to make a miss call at the number 981902020202 to type a message over your Smartphone composing -#HNY trailer through your mobile device at the given number to access the trailer.
The HNY team has adopted this time a number of unique methods to promote the movie rather than going too extravagant options unlike used during the promotion of Om Shanti Om. Right from using the Twitter Handle to other social media sites, Farah Khan and her team has been even relying over the older methods of Cartoon caricatures that is seen celebrating the crux of the nation under the slug known as Indiawaale. The slugs are based on certain pranks, which Indians love to do while doing various important things the first time celebrating the spirit of patriotism and sentiments of the audience found here and abroad.
A big campaign was witnessed on Twitter and Facebook wherein the poster of the movie was shared before the fans and the audience of India and abroad. The idea to embark with the official trailer over the popular networking mobile app – WhatsApp is the exclusive idea of SRK, which comes under the view of enhancing the experience of fans via innovation and creativity. As you know there are more than 50 million active WhatsApp users in India alone, who are often seen sharing pictures and videos to their friends and family, hence choosing this platform apart from the usual social networking site can be inevitable option for the film marketing team.
For this promotional campaign, even the restriction of WhatsApp has been removed. This means, you can now share the videos beyond the 250 allowed number. So, if you are a SRK diehard fan and has been waiting for his films then this would prove out to be an incredible option for you. All you need to do is to simply give a miss call or send a message registering your phone number to get the video over your mobile device via the popular app called WhatsApp. The movie expected to release during this Diwali, till it finally hits the theatre, keep on checking its trailer on your mobile phone and enjoy!