One of India’s most reputed digital marketing mentors and successful entrepreneur Gaurav Madaan guide students and working professionals about online entrepreneurship. He believes that social media can rapidly change business standards, indirectly influencing on the profits. He shares eight best learnings from his eight years of legendary experience.
Experiment – Digital innovates everyday, so in order to get maximum out of Digital as a Medium – You have to test everyday. There are no set benchmarks or written guides for new things, so Experiment barbarically and you will be surprised to see your results
Consistency – Just like any field of Life, Digital demands Consistency too. Without consistency it’s hard to see results in Digital Space
Humanise – With Computers, Algorithms and Codes – the whole ecosystem feels heavily robotic. In order to get really successful, make sure to give the human touch points to your Brand. This goes long way in growing any brand on Internet.
Doing that One Thing – Digital can be messy and confusing, and amongst many things we do – they have almost negligible impact on the bottom line of the Organisation. So be sure to find our that one thing that actually is directly linked to ROI instead of doing 10 different things that yield nothing substantial.
Creativity – It’s a crowded world out there, getting attention is the most difficult thing today. So one has to do the abnormal, more like mixing things. A CEO dressed as Santa can go a long way today for example than 1000 other things one does for the audience. Mix things and put it out to see the magic.
Data Speaks – Unlike a lot of other fields, Digital is one filed that’s Data rich. One can track almost every single activity of the user and make patterns of the same. So make sure you take Decisions based on Data and not based on merely Gut feelings.
Automations – One thing which is astonishingly great about Digital is the ability to Automate things, if there is a process which is repetitive – the chances are that 50-80% of those tasks can be automated. So leverage Technology and put it to proper use for best Output
What works today may not work tomorrow The rate of change has exponentially increased in recent times, so what you think or observe is working today is deemed to go awry in next 1 year or so. It’s exponential change, so be sure to innovate every year, or every month even for that matter
With the tremendous experience Gaurav has gained through his journey, he continues to inspire and train people, guiding them in the right path.