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COVID 19 Virus Threat Led to the Boost Traffic On Netflix, Hostar & Other OTT Channels

Ganesh Jain

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Just when the world is suffering from the outbreak of the deadly virus, people have no choice but to stay home all the time. We see even the Indian PM also announced a 21 days self lockdown to defy the spread of the virus in the country. This may be bad news for the Bollywood, which seems to be badly affected by the fatal virus, but on the other side, the OTT channels are the ones that seem to be leveraging the most.

Thus amidst the widespread of the COVID 19 virus scare, the people have no other option but to check over the options for entertainment available on the web. All thanks to the multiplexes and malls being closed, people have no option but to rely on home-based entertainment options. They are now relying more on OTT channels including ZEE5, Netflix, Voot and MX Player to name a few.

The OTT channels remain the major player these days for the audience to rely on. As per reports, the jump seems to have gone up with the content via Smart TVs rather than mobile phones. The reports suggest that the jump for the OTT channels has witnessed around 10 per cent of traffic increase, while for the TV it is reported with 5%. On the other side, there are reports that the body called Cellular Operators Association of India (COAI) has asked all the major platforms including Netflix, ZEE5, Hotstar and YouTube and others to stream in SD (Standard Definition) instead of HD (High Definition) as it is hampering the internet speed.

Is a Senior Content writer and have been into the content domain from more than a decade. He has dealt with diverse areas in content writing, and writing has been his passion. He has been associated with CT since past five years being ardent Bollywood fans that enable him to produce quality articles.

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