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Cinema Lovers Day: Enjoy New Releases for Just ₹99 on May 31st in India

To celebrate Cinema Lovers Day and boost attendance, cinemas across India will be offering tickets for just ₹99 on May 31st. This initiative, organized by the Multiplex Association of India (MAI), applies to over 4,000 screens nationwide, including major chains like PVR, INOX, and Cinepolis

The discount comes after a sluggish first quarter for the industry, with both Hindi and other language films failing to capture audience interest. The limited release of Hollywood movies further dampened ticket sales. Additionally, the ongoing national elections have impacted the flow of new releases
However, the industry is optimistic about increased footfall in the coming months. With a stronger lineup of movies scheduled for June and beyond, cinemas are hopeful for a turnaround. This Friday, movie buffs can choose from new releases like “Gangs of Godavari,” “Mr and Mrs Mahi,” “Chotta Bheem and the Curse of Damyaan,” and “Haikyuu the Dumpster Battle” at the discounted price of ₹99. 

Booking your ₹99 ticket is easy. Simply head to online platforms like BookMyShow, PayTM, Amazon Pay, or the cinema chain’s website. It’s important to note that the offer excludes premium formats like IMAX and recliners, but it applies to all films regardless of showtime. Keep in mind that the ₹99 price doesn’t include convenience fees and GST, which are typically added during online booking. To avoid these fees, you can purchase tickets directly at the cinema counter

The Multiplex Association of India (MAI) is a nationwide group founded in 2002 under FICCI by leading cinema operators. It advocates for the cinema exhibition sector, working with regulatory bodies and industry partners to raise the profile of cinema and address challenges. MAI represents over 11 cinema chains with more than 500 multiplexes and 2500+ screens, covering around 75% of India’s multiplex industry

Ziya Khan


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