Kartik Aaryan and Kiara Advani are going all out to promote their year’s most anticipated film, Bhool Bhulaiyaa 2. T-Series and Cine1 Studio, the producers of this upcoming horror comedy, have teamed up with Imagicaa Mumbai to reveal a special, one-of-a-kind Bhool Bhulaiyaa 2 – Salimgarh ride at the theme park. Audiences will now be able to actually experience the film’s adventures and horrors through this exclusive co-branded themed ride, which is being billed as one of the biggest and never done before partnerships in Indian cinema history.
Literally taking the audience on a wholesome ride of joy and thrill, Kartik Aaryan and Kiara Advani launched their peppy track De Taali from the film and inaugurated this co-branded Bhool Bhulaiyaa 2 – Salimgarh ride at Imagicaa along with Bhushan Kumar, Murad Khetani, Shiv Chanana in presence of media and fans.
Commenting about this massive collaboration, Bhushan Kumar, Chairman & Managing Director of T-Series said, “We at T-Series always thrive on innovative strategies to market a film. Breaking the norm and going beyond a regular association, we are happy to combine forces with Imagicaa Mumbai for a magical yet spooky Bhool Bhulaiyaa 2 – Salimgarh ride that totally resonates with the theme of the film.”
Producer Murad Khetani, Cine1 Studio adds, “We are proud to partner with Imagicaa Mumbai for our upcoming film. With this unique ride, we seek to offer an immersive and firsthand experience to the fans.”
Kartik Aaryan comments, “The artwork, the live characters and the entire theme of Bhool Bhulaiyaa 2- Salimgarh ride at Imagicaa Mumbai is out of this world! With this never done before collaboration, the guests, especially our fans will instantly feel transported in the movie through this immersive experience.”
Kiara Advani says, “The film in itself is a wholesome ride and now with this unique collaboration with Imagicaa, the audience will get to live through it.”
Dhimant Bakshi, CEO, Imagicaaworld Entertainment Limited said, “We are extremely excited with this first ever kind of association with the film at Imagicaa. The key element that binds the association and makes it truly unique is the ‘horror theme’ which is the movie’s storyline and also of our thematic horror ride -Salimgarh that will etch a special place in consumer’s mind. We therefore look forward to more such tie-ups and wish the movie, cast and the entire T-Series team all the success.”
Bhool Bhulaiyaa 2, produced by Bhushan Kumar, Murad Khetani, Anjum Khetani, and Krishan Kumar under the banner of T-Series and Cine 1 Studios, watch the family entertainer, releasing in cinemas on 20th May 2022!