Balaji Telefilms Partners with Akanksha Chamola to Launch Not Your Sanskari Show
Balaji Telefilms has announced a new digital initiative designed to collaborate with online creators and entertainment personalities. The program aims to develop original digital formats, build long-term creator brands, and expand audience reach across platforms.
Actor and digital personality Akanksha Chamola is the first creator to join this venture. As part of the partnership, she will host a new chat show titled Not Your Sanskari Show, which will premiere on her personal YouTube channel. The upcoming series promises candid, unscripted conversations and entertaining celebrity interviews.
Reflecting on the collaboration, Chamola shared that the project marks an exciting new chapter in her career. She noted that participating in the reality show Lock Upp allowed audiences to see her authentic personality, and this partnership with Balaji Telefilms will help her build a lasting digital brand through honest, unfiltered content.
Balaji Telefilms described the new vertical as an end-to-end ecosystem that provides creators with strategic support. Nitin Burman, Group Chief Revenue Officer at Balaji Telefilms Ltd., explained that today’s creator economy focuses on building enduring personal brands rather than just producing individual videos. The company plans to assist creators with content strategy, monetization, audience engagement, and long-term IP creation.
Moving forward, Balaji Telefilms plans to expand this initiative by partnering with additional creators and media figures. Not Your Sanskari Show serves as the flagship release under this strategy, establishing the company’s commitment to developing original, creator-led digital entertainment.
