Ayushmann Khurrana Adds His Signature Charm to Amazon Pay’s ‘Payments ka A to Z’ Campaign

Ziya Khan October 5, 2025Last Updated: October 5, 2025

Ayushmann Khurrana, celebrated for his relatable wit and charm, is back in the spotlight as the face of Amazon Pay’s latest campaign, Payments ka A to Z. Launched on October 1, 2025, the campaign positions Amazon Pay as the ultimate one-stop solution for all payment needs—from UPI and cards to bill payments, wallet services, pay later options, and travel bookings.

In the lighthearted ad film, Ayushmann navigates a comically chaotic household where shoes end up in food containers and clothes mysteriously appear in dishwashers. This playful exaggeration perfectly illustrates the frustration of juggling payments across multiple apps and highlights how Amazon Pay’s unified platform offers a seamless and simple alternative. Expressing his excitement, Ayushmann said, “I’m delighted to continue my association with Amazon Pay through the ‘Payments ka A to Z’ campaign.

What excites me the most is how this innovation truly puts customers first by offering a one-stop shop for payments, deals, and rewards—a gamechanger for those seeking simplicity and efficiency. The film captures this idea with humor, but the message is clear: Amazon Pay is making digital payments simpler, smarter, and more rewarding.”

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The revamped Amazon Pay wallet, now easily accessible from the Amazon.in homepage and via its shortcut app, consolidates all payments into one organized hub. Users can effortlessly pay bills, book travel, manage cards, and receive personalized recommendations that highlight the most rewarding payment options in real time. Vikas Bansal, CEO of Amazon Pay India, added, “Building on our long-standing collaboration with Ayushmann Khurrana—who embodies our commitment to simplicity and innovation—Amazon Pay is making a major leap forward with the ‘Payments ka A to Z’ campaign.

This upgrade transforms Amazon Pay into a comprehensive payment platform that brings every major payment mode under one roof. Through this campaign, Amazon Pay delivers on its promise: the A to Z of payments, all working smarter for millions of Indians.”

Conceptualized by Quotient Ventures, the campaign will roll out across TV, digital, and social media platforms. With Ayushmann at the helm, Amazon Pay aims to engage a broad audience and drive widespread adoption of its new integrated features.