Yash Raj Films, owned by Aditya Chopra, is known to invest huge in the entertainment segment. After all, YRF has remained a big brand in Bollywood. Earlier they invested a whopping 1200 INR Crores for their spectacular theatrical slate of 2021-2022, now they plan to take a plunge in the digital media. As per Bollywood Hungama, they now intend to embark with their new business venture, which will give them their debut in the booming Indian OTT market.
As per reports, the industry seems to be booming and Aditya Chopra seems to have embarked with a big plan of investing 500 Crores for their OTT arm called YRF Entertainment! Yes, you heard it right, Yash Raj Films will soon have their OTT platform and a separate unit that would deal in producing high quality digital content. Adi wants to match the growing stands of this domain, matching the content quality to the ones with the streaming giants. Soon he is going to share his plans and strategies.
Talking about the same, he said that he is soon going to announce his venture in the digital content space. As per reports, he is of the view that OTT is known to have the power to showcase some of the best Indian stories in the world and that they would try to match the global standards in it to compete globally. He said he is going to come up with two years plans with his OTT arm. YRF has always kept things on par with it. Stay tuned to know more about him and others only with us.