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YouTube Aims at Empowering Local Talents with its Charts Launch in India

Preeti Singh

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YouTube Charts has been quite a well known platform for featuring famous talents across the global scale. It is now available in 56 countries alongside the global chart.

With the success of Google-owned YouTube gained across the world, YouTube has finally rolled out its “YouTube Charts” in India. It has been launched with the prime aim to showcase country-specific trending music lists, top songs, artists and music videos at a single platform.

Currently available in 56 countries alongside the global chart, “YouTube Charts” has over two billion global users and 265 million monthly users in India.

Lyor Cohen, Global Head of Music at YouTube, speaking about the launch said in a statement, “We’ve heard loud and clear from Indian artists, labels and fans that they want a single source of truth to see what’s hot and popular in the world of music. I’m incredibly excited to bring YouTube charts to India.”

Over the last few years, many Indian artists including Guru Randhawa, Badshah, Arijit Singh, and Neha Kakkar have even taken a troll into the YouTube music country charts in the UK, Australia, New Zealand, and Canada along with the global chart.

Pawan Agarwal, Head of Music Partnerships, YouTube & Google Play, India and South Asia at YouTube also elaborated on the same saying, “Indian artists have truly gone global. Week to week in 2019, on an average 20 percent of the entries on the ‘Global Top Songs’ chart have featured Indian artists. Their popularity outside India is a testimony of YouTube’s massive global reach and opportunities it offers to artists.”

The YouTube Charts include trending lists, top songs, artists and music videos.

YouTube Charts are also available within YouTube Music, including the ‘Top 100’ most played songs and ‘Top 100’ music videos on both global and local scale and ‘Top 30 Trending’ chart.

She is an aspiring writer and has been into our the domain of content writing since a year. She joined CT as an intern and soon took over full-fledged writing for Bollywood. She contributes news articles for CT and intends to write on diverse issues on Bollywood.

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