Yeh Jawaani Hai Deewani Set for Re-Release on January 3, 2025, in 140 Theaters Across 46 Cities: Details Inside
A Trend of Re-Releases
The resurgence of Yeh Jawaani Hai Deewani follows the successful re-release of another Dharma Productions classic, Kal Ho Naa Ho, on November 15. This trend of bringing cherished films back to the big screen has become a defining strategy for PVR INOX, connecting generations by introducing Gen Z and Gen Alpha to timeless stories while offering older audiences a nostalgic experience. Previous hits like Rehnaa Hai Terre Dil Mein and Rockstar have further highlighted the box office potential of this approach, making re-releases a significant part of contemporary cinema programming.
Insights from PVR INOX Leadership
“2024 has been a year of mega blockbusters and thoughtfully curated re-releases,” said Niharika Bijli, Lead Strategist at PVR INOX. “We meticulously analyze potential titles to ensure they resonate with audiences. Yeh Jawaani Hai Deewani is a perfect example, showcasing Ayan Mukerji’s masterful storytelling that transcends barriers. We are excited to bring this film back to the big screen and eagerly await the audience’s response.”
Producer and Director Reflections
Karan Johar, Producer, shared his excitement, stating, “Yeh Jawaani Hai Deewani holds a special place at Dharma Productions. With its incredible music, stunning locations, and relatable story, it’s the ideal film to kick off the new year. We can’t wait to see how Gen Z responds while millennials join in, singing along with their favorite dialogues.”Reflecting on the film’s legacy, director Ayan Mukerji expressed, “This movie feels like my second child. More than a decade later, I take immense pride in what we achieved.”
Relive the Magic
Featuring unforgettable tracks like ‘Badtameez Dil’ and ‘Kabira’, Yeh Jawaani Hai Deewani promises to reignite the joy it brought audiences during its initial release. Whether you’re revisiting cherished memories or experiencing the film for the first time, this re-release is an extraordinary cinematic treat.Produced by Hiroo Yash Johar and Karan Johar, and co-produced by Apoorva Mehta, Yeh Jawaani Hai Deewani features stellar performances by Ranbir Kapoor, Deepika Padukone, Kalki Koechlin, and Aditya Roy Kapur. Celebrate friendship, love, and dreams on the big screen once again—don’t miss your chance to enjoy this cultural touchstone starting January 3, 2025, at a PVR INOX near you.