World Music Day and Bollywood
21st June, which is observed as a World Music Day all across the planet is among the phenomenal days for music lovers and people connected to this industry. The music lovers all over the world have their unique ways of to observe this day. This day is also called as Fete De La Musique, which has its origin in France that commenced way back in 1982. Jack Lang – the then Minister of Culture is behind coining this idea in 1981. Since then this particular day came in public and is now being celebrated all across the world with fervor and spirit. However, you have other stories too, which surface time and again talking about the Music Day idea, but the above one from France is considered to be the move valid popular one. In India, Bollywood, which happens to be the biggest hub of music and music, based professionals, it is interesting to see, and how things gear up for this Big Day in the industry. Perhaps it would be interesting to check what B-Town has in its stock.
The World Music Day in Bollywood witnessed the popular Bollywood music channel called 9XM embarking with a track called ‘Music Dil Mein’ that will go of on-air and certain on-ground activities based on the said theme. The track features around 13 Bollywood music talents including Sid Mahadevan, Rochak Kohli, Anushka Manchanda, Shalmali Kholgade, Harshdeep Kaur, Benny Dayal, Amit Trivedi, Neeti Mohan, Pappon, Shruti Pathak, Shweta Pandit and Hamsika Iyer. Soon, you would be seen in five different channels and digital platforms, which work under the banner of 9XM.
MTV another B Town based Music channel too is seen busy on this day wherein it is promoting the Indie Music on this day along with connecting with Radio One. Both the Music Channel at Radio and TV seems to have embarked with a yearlong contract to promote music, by starting it with this big day. The duo have lots of stuff for the music lovers, do keep on checking to find out incredible music piece running over these channels.
The latest music sensation- Honey Singh too is seen doing something special on World’s Music Day. He has embarked today with his latest HipHop Track, which according to the singer is more subtle than his previous tracks. You can find him in the video wherein you see him rocking with a couple of gold chains and several golden sneakers, which are styled as per the Brown Bows Fashion.
Similarly, the signer Aditya Narayan (son of Udity Narayan) is seen teaming up with 20 talented artists including Jimmy Khan the dashing rapper from Pakistan while the Aasma fame sensation called Vasudha Sharma to celebrate this big day of World Music Day. In fact, if you check up the prominent names of music in B Town, everyone seems to be engaged with one project or the other but amidst their entire hectic schedule, they are somehow celebrating 21st June 2014 as World Music Day to mark their reverence and love for music.