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Rani Mukharji’s Mardani Box Office Prediction

anthem mardaani

Mardani along with MAD and Katiyabaaz is releasing tomorrow. Yash Raj Films seems to have changed the trend by producing such a movie with different and real time issue based movie. The promotion of the movie seems to have gone as per its issue and scale, which was more of the word of mouth publicity keeping away from the big bang of social media publicity. Though the response to the movie, through its promotions seemed okay with loads of appreciation surfacing about the same yet it has not escalated to a particular height unlike the other movies of YRF.

Even the music department for this movie seemed silent as it has not much to say and talk about it considering the real time theme of the movie. After all Mardani is a song less business, so its very much obvious seeing the music dept going mute. The fact if the focus of the movie is more on the drama factor and not on things like music on any other stuff. Since the very first day of its promotion both Aditya Chopra and Pradeep Sarkar has been very much clear on this movie calling it a film for a discerning audience. Hence no one expects it to enter the 100 crore club.

This simply means that Mardani would move ahead with a slow start with occupancy reaching out to 40 percent the max till the evening and later if it would be seen escalating over the box office, it would be purely on the basis of word of mouth. The trade analyst feel that it would certainly do better than Rani’s earlier women centric movies but would remain behind the films like Kahaani and Queen. These women centric movies have really set up high standards, which perhaps Mardani may not get par to the same. Secondly the competition is with Singham Rertuns, as it is doing still good at the Box office.

The other release of the week is Mad About Dance, which is again a niche based movie again having a discerning audience, which means has not much danger to Mardani. So considering this trend about Mardani, the movie is likely to make around 4-5 crore at the end of the day, while the coming weekend can have similar trends. However, if it is seen going up, it would be purely due to the word of mouth and not with other factors.

Manoj L

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