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“There is not strategy behind our Insta reels, they all are completely organic”, reveal Riteish-Genelia

Riteish Deshmukh-Genelia Deshmukh are the most loved couple of Bollywood and even netizens also adore their relationship. The lovebirds who got married in 2012 and are in a relationship for over 20 years once again came into limelight with their recent Marathi blockbuster- Ved which also marked Genelia’s return to big screen after 10 years of sabbatical.

But even though Genelia had kept herself away from film industry for over a decade, the couple still kept their fans entertained with their funny, interesting, and comical reels.

Riteish and Genelia recently participated in Kareena Kapoor’s chat show ‘What Women Want’ where the couple opened up about how they got into this idea of making reels. “Riteish had started doing TiTok and it would frustrate me and then he got me involved in it and I started enjoying it” Genelia revealed.

Riteish added that he initially decided to make reels because there was no content being made at that time.  “It was a lockdown period and there was no content being made. There were no television series or films. So many people consumed our reels as a form of entertainment”, said Riteish.


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A post shared by Riteish Deshmukh (@riteishd)

Riteish further revealed that there was no strategy as such behind making these reels, and all the reels were completely organic, “We just found a space for ourselves because it’s a lovely banter between husband and wife. There was no strategy behind our videos as such. None of our reels are overtly produced. We like to keep it extremely organic and so there is no hair or make up or anything”.

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Riteish also added that even though people look at these reels as a form of entertainment, whereas they look at it as engagement with their audience. “We don’t know how views started growing from a million to 40-45 millions. There was one normal reel Genelia did that crossed 130 million views and we started analyzing what people are liking but there was no strategy when we started it.”

Riteish-Genelia’s were last seen in Marathi romantic drama ‘Ved’ which also marked Riteish’s debut as a director. The film grossed more than Rs. 70 crores and became the second highest grosser film in the history of Marathi cinema.

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