FBB’s latest Denim Dance campaign that expressed the mood of denim through dance has set a new benchmark! The brand created history with its own Guinness World Record for making the “World’s largest photo book” that contained photographs of people dancing in denim!
But the fun didn’t just stop here. Taking this extravaganza ahead, the book with a height of 18 feet and width of 27 feet was unveiled on November 24, 2016 at a gala event at the Infiniti Mall, Malad in the presence of ace choreographer Terence Lewis and RJ Archana.
In fact, Terence even delighted the crowd with his moves and grooves. RJ Archana too joined Terence and the event was concluded with pomp! This marked the peak of the campaign that had picked up great momentum across India in the past weeks.
The campaign took the nation by storm, as fbb along with India’s top celebrity choreographer; Terence Lewis created the denim dance anthem along with Bindaas and Radiocity. This music video that released all over India invited people join the dance and share their own denim dance photo on digital/social media with #fbbDeninDance, to be part of the Guinness World Record. Through this campaign fbb collected pictures from all over India and the campaign unfolded into World’s Largest Photobook!
On October 16, RJs from 12 cities matched their footsteps with celebrity choreographer, Terence Lewis’ moves. More than 20 media houses and 250+ cities plugged in to be a part of this campaign as the dance was telecast LIVE on News X and FB Live!