This Friday will have a solo release, which comes in the form of Ashutosh Rana and Jimmy Sheirgill starrer film called Shorgul. The film has embarked with an impressive promo backed with a decent marketing of the movie going high in their promotional activities. The film also was seen mired with some controversy considering its political content but it has really not made the makers to push its release as it was evident.
In fact, the film would be hitting in a selected screens and one can wonder as to what the makers are planning when they are lucky enough to get a solo release. At such scenarios, the makers could have had easily gone for more number of screen space to embark with a bigger release in the media. On the other side, the film has a danger lurking in the next week, which will come a bit early on Wednesday with the release of Sultan.
This simply means that Sultan is going to certainly boil over the critical acclaim for the Friday released moving Shorgul. Hence Shorgul is likely to lose its word of mouth buzz as well, which typically starts on Monday and with the strong pre-buzz for the Salman Khan starrer, Shorgul is more likely to lose the edge over box office turning out to be an average grosser at the end of the day. The other release this Friday is On Kutton that goes unannounced and has limited screens, which mean it has less impact over shorgul.