Mumbai, December 20, 2020: Music label Malsons Media has officially released “Peer Vi Tu” in association with The Wedding Filmer. The Sufi song garnered over 30 million views on social media after Virat Kohli and Anushka Sharma launched their wedding video on their respective social media pages. The melodic track is a modern-day love ballad performed by Harshdeep Kaur and Mohan Kannan. It is the first single in the upcoming album of wedding songs created by Vishal Punjabi of The Wedding Filmer and will be subsequently released by Malsons Media.
“Weddings symbolize the union of lovers and “Peer Vi Tu’ justifies the wonderful emotions felt during the ceremony. Vishal is the ace creator of all wedding videos! This song resonates with the years he’s spent creating memories for others. Malsons is excited to fuel the Indian wedding scenes with beautiful songs created by The Wedding Filmer,” said Shivam Malhotra, founder and CEO, Malsons Media.
On the release of his song, Harshdeep says, “Peer Vi Tu” is a song that every person who has been in love can relate to. It encompasses the purity of divine love. The teaser of this song released 2 years ago and went viral overnight. Since then I’ve been getting requests from music lovers to release the full song. This song holds a very special place in my heart and it’s a beautiful coincidence that I recorded it the same day I recorded Dilbaro (Raazi). I am glad that it’s finally releasing and people are going to love it!”
“We wanted to create a Sufi love song for a wedding and ‘Peer Vi Tu’ makes for the perfect background song to have at weddings. It’s filled with emotion and drama!” says Vishal Punjabi, The Wedding Filmer.
Malsons Media :(Instagram: https://www.instagram.com/malsonsmedia/?hl=en)
Malsons Media is a content incubator based out of Mumbai and Los Angeles with areas of focus in Music, Films & Television financing, and Media-Tech. Malsons is the winner of Business Connect India’s ‘Start-Up of the Year 2019’. Malsons Media is the Indian arm of Malsons and operates a young independent music label with a focus on Hip-hop, EDM and Indian Pop music. Malsons signed a strategic partnership with distributer Believe International in March 2020 to distribute its music to a worldwide audience. In addition to its international investment portfolio over films and television IPs, Malsons is also an official Indian content partner for Snap’s Live Stories division. The music label has additionally acquired Black Magic Music, Grand