PVR, a multiplex network, has finally given the green light for Kangana Ranaut’s forthcoming film “Thalaivii” to be screened in South on September 10. Kangana blasted big cinema chains on social media for refusing to screen Thalaivii on the film’s theatrical premiere. PVR, on the other hand, has voiced its “disappointment” with the demands for its Hindi version. They urged in their statement that a four-week window be maintained across all language translations.
A statement on behalf of Kamal Gianchandani, CEO, PVR Pictures Ltd, Chief of Strategy, PVR Limited read: “We are thankful to ‘Thalaivii’ team for offering a 4 week theatrical window for its Tamil and Telugu language versions. We are delighted to be able to play ‘Thalaivii’ in Tamil and Telugu language at our cinemas, however, we are disappointed that for the Hindi language version, ‘Thalaivii’ team has decided to offer only a 2 week window.”
The statement further said, “We would like to appeal to Ms Kangana Ranaut, Mr Vishnu Induri & Mr. Shailesh Singh to keep a uniform window of 4 weeks across all language versions and therefore allow all cinemas across the country to showcase ‘Thalaivii’ to audiences, on the big screen. Considering the severe impact of the ongoing pandemic on our business, PVR cinemas has already agreed to reduce the 8 week theatrical window to 4 weeks, for all films releasing in the near future.”
Sharing the statement, Kangana wrote, “PVR’s decision to screen the Tamil and Telugu versions of the film is a ray of hope for Team Thalaivii as well as all those cine goers who are waiting to rush back to their favourite multiplex chain for a cinematic experience. I am personally moved by the kind words used for me and Team Thalaivii.”
Thalaivii,’ directed by AL Vijay, is based on the life of late J Jayalalithaa, the former Chief Minister of Tamil Nadu and actress. Kangana Ranaut will play the titular role of Jayalalithaa in the film.