We all are living in some challenging times. Among all the other things in life, audiences are missing the essence of movies and entertainment. It seems that the cinematic experience that people had before the COVID-19 pandemic has become a dream now. While a majority of the movies are lately releasing on the OTT platforms, the trend of cinematic experience is eventually diminishing.
However, many producers are hopeful to treat the audience with the larger than life experience that can only be witnessed in the cinema halls. Producer Akshay Aggarwal is also hopeful about his forthcoming production venture ‘Suswagatam Khushamadeed’ that will see Katrina Kaif’s sister Isabelle Kaif opposite Pulkit Samrat. It is said that the movie spreads the important message of love, friendship and compassion required in today’s society.
“It is a light-hearted movie with lots of humour and of course love. When I read the script for the first time, I was bowled by it and decided to back the movie in terms of production”, says Akshay. Jointly produced by Akshay Aggarwal and brother Anant Aggarwal under their production venture ‘Yellow Ant Productions’, the flick will see Dhiraj Kumar as the director. Earlier this year, Pulkit Samrat shared the stills from the movie on his social media platform. Well, his chemistry with Isabelle Kaif is something the fans are waiting to watch.
In the ongoing COVID-19 crisis, the release date of the movie is still not known. While the makers plan to release it in the theatres, it would be interesting to see when the theatres start operating like before. Akshay’s production venture was founded in January 2019. Besides ‘Suswagatam Khushamadeed’, the producer has got various other interesting projects in the pipeline. When asked about the upcoming projects, he did not reveal much. But he concluded by stating that a lot of entertainment is awaited for the fans in the coming time. Hmm, we wonder what new the producer has in store for all the movie buffs.