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OTT platform is the next big thing.

This pandemic caused the entire world to go into a state of lockdown. While it seems that life is limping back to normal, the threat of the virus is still at large. The current state of things has resulted in several Bollywood films releasing on OTT platforms.

While these films was not having a digital release out of choice, the producers still managed to make some big numbers by selling exclusive streaming rights. Akshay Kumar and Kiara Advani starrer Laxmmi Bomb was reportedly sold for a price of 125 crores. The multi starrer drama Bhuj: The Pride of India featuring Ajay Devgn, Sanjay Dutt, Sonakshi Sinha, Nora Fatehi, Sharad Kelkar and Ammy Virk was sold for 110 crore.

While, Abhishek Bachchan and Ileana D’Cruz’s Big Bull and Vidyut Jammwal starrer Khuda Haafiz were sold in a package deal with Big Bull going for Rs 40 crore and the latter, for Rs 10 crore. Amitabh Bachchan and Ayushmann Khurrana’s comedy-drama Gulabo Sitabo was sold for Rs. 65 crore.

Streaming rights for Vidya Balan and Sanya Malhotra starrer Shakuntala Devi were purchased for Rs. 40 crore. The Gunjan Saxena biopic was sold for Rs 50 crore.

Lastly, the three films that initially meant for theatrical release, which shifted base to OTT later on – Sadak 2, Lootcase and Dil Bechara were acquired for Rs. 70 crore, Rs 10 crore and Rs 40 crore respectively.

Atharva Karnik

Atharva is a smart and introvert student from Nashik. He is pursuing his studies from Bhonsala Military College in Computer science stream. He has interest in reading Harry Potter books and Marvel movies. He likes watching 'behind the scene' of various movies more than the movie itself. During the Lockdown, he was introduced to content writing by his mentors & they guided him how the articles of news on both online and offline platform and other content writing work is done by a team in the background. 2D and 3D animation are his point of interest. He has written several tweets based on recent Beirut Blast and EaseMyTrip. He has an interest in writing articles related to Bollywood and other topics.

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