Netflix’s Indian Matchmaking is Turning into a battleground in streaming domain
The streaming giant Netflix has often come out with interesting content for its audience. With its recent release – Indian Matchmaking, it has hit at the sweet spot proving the point that it has emerged as a leader in producing local content for its new market. The Indian market has emerged huge when it comes to the entertainment sector. Netflix was first to understand it that made them embark with something interesting and local for global Indians.Â
The show has Sima Taparia as the match arranger, who deals with fixing marriages of an Indian across the globe. The eight episode based show has everything one can ask for. These include romance, heartbreak and relationships getting toxic. The show has gained a good number of viewership. Thanks to the presence of a good number of Indian communities in the US and the UK. Thus it proved a winning situation for the streaming giant gaining eyeballs from the competitors like Amazon, Disney Plus sizzlingstar and other streaming players who are trying to woo the Indian audience.Â
So, when the latest show from Netflix turned controversial, we saw Indian now becoming the battleground for the top streaming players. With low subscription rates for the Indians, Netflix has played the game safe against its rivals like Amazon and others. The fact of the matter is the Netflix officials seemed to be relaxed and did not even want to comment on the controversies created around their latest show. As per NDTV reports, Netflix is enjoying the popularity of the show without coming at the forefront to comment or clarify on their digital content for global Indians.
