The internet has been a household thing for the past decade, and with the growing popularity of a ‘virtual world’, e-commerce has become an extremely successful industry. That being said, almost all businesses in the world are shifting towards creating an online presence and a marketplace to showcase and sell their products and services. With that kind of competition, finding and retaining customers has become very critical, but not for the owners of ShopValley.
A popular name among the youth, ShopValley is aimed at manufacturing and selling exclusive jewellery that is not only recognized for their intricate designs but also for their USP, the ability to glow in the dark!
Founded by two creative geniuses, Shivansh Sharma and Sumit Rajput, ShopValley has been in existence since October 2017. Due to its one-of-a-kind range of products and brilliant campaigning and marketing strategies, the brand has already made its mark among its targeted audience.
With a definite aim of targeting fashion aficionados and a mission to leave its mark in the online world, ShopValley has been successfully producing an array of fine-design jewellery and accessories. One of the most successful names in the e-commerce world today, the brand has gained massive prominence through their intensive social media marketing campaigns over Facebook and Instagram. Their detailed marketing strategies have helped them drive unprecedented growth and achieve skyrocketed sales. Consequentially, ShopValley has emerged as every fashion lover’s haven for latest jewellery and unparalleled accessories.
Since its inception, ShopValley has maintained a heavy online presence, so much so that the majority of their customers are driven by their social media campaigns and advertisements. Under the hood of two visionary entrepreneurs, Shivansh and Sumit, ShopValley has continued to market its products through heavily strategized, well-planned, and well-executed social ad campaigns and announcements.
As a result of their campaigning, ShopValley has successfully delivered over 100,000 orders since its beginning in 2017, and it continues to ship over 200 orders per day. In a world full of vlogs, reviews, and push messages, ShopValley follows a straight-forward promotion strategy – find the target audience, design products for the target audience, and ensure that your products are exposed to the target audience.
From glow-in-the-dark bracelets to neckpieces to keychains, ShopValley designs its product with its audience in mind, the younger generation, and this focussed approach towards production and marketing of their products has earned them the kind of success most people only imagine.
Success is not truly enjoyable unless there are some failures on the way. Having said that, Shivansh and Sumit too faced several before they achieved their well-deserved success. Starting up, the major concern for the pair was to establish trust among their customers. To resolve this concern, both unanimously decided to continue creating supreme-quality products and not compromise on superiority and authenticity. Thus, it is not a surprise that they have garnered a fan following that is solid and keeps returning to them over and over.
Another major concern faced by Shivansh and Sumit was an uncanny amount of returns on their cash-on-delivery orders. This was mainly due to the unavailability of the customer during the scheduled delivery time. To overcome this obstacle, ShopValley introduced ‘Order Confirmation Call’, a feature that allowed delivery executives to call customers and confirm their availability before attempting delivery. This highly innovative and thoughtful strategy resulted in the number of returns to fall substantially.
With the guidance of pioneers like Shivansh and Sumit, ShopValley is expected to grow manifold in the coming years. The aspiring entrepreneurs have expressed their will to increase their sales from 200 to 500 per day in 2020. And, we have to say, with the kind of determination and ground-breaking promotional strategy they portray, it will be a piece of cake for them.