Meet Brinda Shah, a purpose driven influencer who has worked with 1000+ brands across the globe
After the tremendous growth of influencer marketing, we have observed that influencers are now adopting long-term strategies and being more picky about brand collaborations. They are seeking to work with brands that share their principles and beliefs as paying a sizable salary is no longer sufficient. One of them, Brinda Shah, has been able to leverage the power of social media by working with well-known brands as well as by inspiring her audience with authenticity and providing value to their lives.
She first started her career at a corporate firm and later decided to follow her passion. She has revolutionised the game of content creation in India; from winning the award as a brand storyteller and blogger to being featured at the Times Square Billboard, she proved her mettle from time to time.
With her impeccable dressing sense and luxurious lifestyle content, Brinda Shah has become a popular source of beauty, fashion, and lifestyle content. Her videos cover a wide range of topics, from product reviews and social causes to brand collaborations.
While she was pursuing her college degree, she began creating content for social media as a hobby and quickly mastered the game. The Instagram influencer has over 3 lakh followers today. She completed her post-graduation degree in Marketing from the Narsee Monjee Institute of Management Studies.
Despite the initial struggles to gain views and followers, her consistent efforts paid off when her content was appreciated by her followers and brands started reaching out to her for association. What makes Brinda’s content so unique is that her videos revolve not only around her luxurious lifestyle but are also a driving force for the youth of today.
Over the years, Brinda has been an active campaigner for social issues, health, and well-being. Embracing her true self, she’s also been encouraging others to be unapologetically themselves, which can be seen in her recent video on breaking stereotypes with Kohler brand. Besides that, she advocates sustainable living and believes in making small changes to make the world a better place to live. She was also seen campaigning for heart health with Arogya World and My Thali under the hashtag #wearredforhearthealth
Brinda Shah says, “As a public figure on a leading social media platform, it’s my responsibility to be vocal about social problems. Since a large number of people are associated with us and look up to us, we should use the platform and our roles rightly. By addressing certain topics, we are making people aware of them. Thus, I’m looking forward to being associated with more such brands and campaigns that talk about society as a whole.
Her dedication and passion for her craft have been instrumental in her success, and her journey serves as an inspiration for aspiring Instagrammers who want to make it big in the digital world. We hope she keeps up with her good work.